Case Study - Avatar

- Distributed by 20th Century Fox and SOny Pictures Entertainment Comlumbia
- Release date 18th December, premiere 10th london
other films released:

DECEMBER 16, 2009

CRAZY HEART - Starring Jeff Bridges and Maggie Gyllenhaal
AVATAR - Starring Sam Worthington and Zoe Saldana
DID YOU HEAR ABOUT THE MORGANS? - Starring Sarah Jessica Parker and Hugh Grant
NINE (Limited) - Starring Daniel Day-Lewis and Penelope Cruz
THE YOUNG VICTORIA - Starring Emily Blunt and Paul Bettany
ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL - Starring Jason Lee and Justin Long
UP IN THE AIR (Wide) - Starring George Clooney and Vera Farmiga

DECEMBER 23, 2009

DECEMBER 18, 2009

Case Study Questions

Distribution case study

Distribution Power Point

Distribution and exhibition

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Distribution: What can we remeber?

Distribution:

-          Vertical/Horizontal integration

-          10 films released a week

-          DSN = Digital Screen Network

-          Typical Release day = Friday

-          Film distribution association

-          Digital

-          35mm prints

-          Mainstream(200+)

-          Independent (10)

-          Release films that relate to time of year

-          Licensing allows films to be legally released

-          Advertising and marketing = Above/Below lines

-          Hollywood has own distribution offices

-          Independent has to hire

-          Opening weekends/pre-release/premieres

-          90+ territories

-          Specialised films (local dist)

-          Mainstream (blanket release.